Ad Spend Calculator
Free ROAS calculator to measure your return on ad spend. Plan your advertising budget and estimate profit across Google, Facebook, TikTok, and more.
1,163
Clicks
29
Leads
$69
Cost Per Lead
$10
Value Per Lead
Expected Revenue
$291
Expected Profit
$-1,709
Return on Ad Spend
15%
Loss
What does this mean?
Your campaign is currently losing money. Review your targeting, ad creative, and landing page to improve conversion rates.
Stop Guessing Your Ad Returns
Paying for clicks feels like a gamble. You put money in, hope something comes out. But it doesn't have to work that way.
With the right numbers, you can predict whether your ads will make money before you spend a dollar. Our calculator helps you plan your budget, estimate your return, and spot problems before they drain your account.
How ROAS Works
Return on Ad Spend measures how much revenue you generate for every dollar spent on advertising. The formula is simple:
If you spend $1,000 on Facebook ads and generate $3,000 in revenue, your ROAS is 300%. That means you made $3 for every $1 spent.
| ROAS | What It Means |
|---|---|
| Below 100% | Losing money |
| 100% | Breaking even |
| 200-400% | Acceptable, may be profitable |
| 400-800% | Good performance |
| 800%+ | Excellent results |
Key Metrics That Drive Results
Cost Per Click (CPC)
What you pay each time someone clicks. Varies wildly by platform and industry.
Conversion Rate
Percentage of visitors who become leads/customers. Average is 2-3%.
Lead Value
How many leads actually buy. Crucial for lead gen campaigns.
Average Cost Per Click by Platform
Platform Differences
Google Ads
Higher intent because people are actively searching. CPCs are higher, but conversion rates often follow. Great for B2B marketing.
Facebook & Instagram
Excel at awareness and impulse buys. Visual products perform well. Lower CPCs make them good for testing.
TikTok Ads
Lowest CPCs currently. Native content is key. Use our TikTok slideshow downloader to study successful ads.
LinkedIn Ads
Expensive but reaches professionals. B2B companies find the high CPC worthwhile for better lead quality.
How to Improve Numbers
- Lower your CPCImprove ad relevance scores with better creative.
- Boost conversion ratesOptimize landing pages. Even 0.5% helps huge.
- Increase Order ValueUpsells and bundles improve ROAS instantly.