Launching a Google campaign is a bunch of small decisions. Keywords. Match types. Ads. What to exclude.

This tool gives you a clean first draft so you can edit the important parts. The parts that control waste and intent.

How to generate a Google campaign draft

1. Enter your business, offer, and location.
2. Pick a goal (sales, leads, or traffic).
3. Choose match type (phrase or exact).
   • Phrase match uses quotes like "tennis shoes".
   • Exact match uses brackets like [red shoe].
4. Generate the draft and copy the output into Google Ads or Ads Editor.
5. Sanity check with Keyword Planner.
   • Google says Keyword Planner can help you discover new keywords, see monthly searches, and see estimated cost.

What this tool generates

• Campaign name and a simple structure you can build from
• Suggested keywords based on your offer and location
• Headlines and descriptions you can edit fast
• Sitelink ideas so the ad has more to click
• Starter negative keywords so you block obvious junk queries

If you track campaigns in Google Analytics, you’ll also want clean UTM values on your landing page links. Google’s Analytics docs list core parameters like utm_source, utm_medium, and utm_campaign, plus optional ones like utm_term (paid keyword) and utm_content (creative variation).

What to edit before you launch

• Keywords: remove anything too broad. Tighten match types if the traffic looks messy.
• Ads: make the offer specific and put it in the first headline.
• Negatives: Google’s guidance is simple. Pick what not to target. Then use the Search terms report to find queries you should block.
  • Google Ads steps: go to Insights and reports, open Search terms, tick the queries, then Add as negative keyword.
• Negative match types: negative broad, phrase, and exact work differently than positive match types. Google notes you may need to add synonyms and singular or plural versions if you want to exclude them.
• Landing page: one clear CTA beats a busy page.

Frequently asked questions